Restricted Visions of Multiracial Identity in Advertising
Abstract
Mixed-race representations have become increasingly evident in marketing communications through the use of celebrity spokespersons like Misty Copeland and Halle Berry. This study explores the sociocultural ramifications of the ways in which marketers represent multiracial identity. Through an interdisciplinary review of pertinent literature, the authors create a theoretical framework for understanding the limitations of visual representations. A...
Paper Details
Title
Restricted Visions of Multiracial Identity in Advertising
Published Date
Aug 29, 2017
Journal
Volume
46
Issue
4
Pages
503 - 520
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History