Social Commerce Design: A Framework and Application

Social commerce is a new business model of e-commerce, which utilizes of Web 2.0 technologies and social media to support social-related exchange activities. While its popularity, being a subset of e-commerce, has been increasing tremendously since its introduction in 2005, there exists a general paucity of research on its framework and its applications’ effectiveness, especially in areas beyond the common social commerce practices. This study...