“I Want to Know the Answer! Give Me Fish ’n’ Chips!”: The Impact of Curiosity on Indulgent Choice

Volume: 44, Issue: 5, Pages: 1052 - 1067
Published: Feb 1, 2018
Abstract
This research examines how incidentally induced consumer curiosity influences subsequent indulgent decisions. Prior research has primarily focused on the effect of curiosity on information seeking in the present domain. The current research goes further to propose that the curiosity effect can spill over to prompt consumers to prefer indulgent options in other, unrelated domains (e.g., food, money). This situation is likely to occur because...
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Paper Details
Title
“I Want to Know the Answer! Give Me Fish ’n’ Chips!”: The Impact of Curiosity on Indulgent Choice
Published Date
Feb 1, 2018
Volume
44
Issue
5
Pages
1052 - 1067
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