Social Entrepreneurship and the Development Paradox of Prosocial Motivation: A Cautionary Tale

Research summary We provide an ethnographic account of how social entrepreneurs in the Safe Water for Africa program made sense of hybrid goods, as well as how and why those understandings affected both the social enterprise's marketing mix and stakeholders’ expectations of the enterprise's rights and responsibilities. We find that output maximizing-behavior enabled by prosocial motivation elicits a psychological feeling of entitlement to a...