The Influence of Social Crowding on Brand Attachment
Abstract
Feeling crowded in a shopping environment can decrease consumers’ evaluations of a product or service and lower customer satisfaction. However, the present research suggests that a crowded environment can sometimes have a positive impact on consumer behavior. Although feeling crowded motivates consumers to avoid interacting with others, it leads them to become more attached to brands as an alternative way of maintaining their basic need for...
Paper Details
Title
The Influence of Social Crowding on Brand Attachment
Published Date
Aug 16, 2017
Journal
Volume
44
Issue
5
Pages
1068 - 1084
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Notes
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