Understanding Ethical Consumers Through Person/Thing Orientation Approach
Abstract
Research reflects the importance of understanding the motivational variables of ethical consumer behavior. However, existing research has been limited to more narrowly construed factors that show an obvious link with ethics. Currently, empirical work on motivational factors relevant to orientations working across context is scarce. To address this gap, this project investigated ethical consumption from the perspective of person orientation (PO)...
Paper Details
Title
Understanding Ethical Consumers Through Person/Thing Orientation Approach
Published Date
Aug 10, 2017
Journal
Volume
158
Issue
3
Pages
637 - 658
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