The marketplace of ideology: “Elective affinities” in political psychology and their implications for consumer behavior
Abstract
An abundance of research in political psychology demonstrates that leftists and rightists (or liberals and conservatives) diverge from one another in terms of: (a) personality characteristics; (b) cognitive processing styles; (c) motivational interests and concerns; (d) the prioritization of personal values; and (e) neurological structures and physiological functions. In this article, I summarize these findings and discuss some of their...
Paper Details
Title
The marketplace of ideology: “Elective affinities” in political psychology and their implications for consumer behavior
Published Date
Jul 19, 2017
Volume
27
Issue
4
Pages
502 - 520
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