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Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability
Volume: 46, Issue: 5, Pages: 813 - 836
Published: Jul 15, 2017
Paper Details
Title
Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability
Published Date
Jul 15, 2017
Volume
46
Issue
5
Pages
813 - 836
Notes
History