Data-Driven Business Model Innovation

Volume: 34, Issue: 5, Pages: 691 - 696
Published: Sep 1, 2017
Abstract
In recent times, more successful startups, such as Airbnb or Uber, have been spurred by business model innovation than by product innovation. I tap into the growing stream of research on business models from the strategy literature to propose ways in which companies can leverage information networks and big data to innovate their current business models or to develop new ones. I provide examples on how companies can leverage internal and...
Paper Details
Title
Data-Driven Business Model Innovation
Published Date
Sep 1, 2017
Volume
34
Issue
5
Pages
691 - 696
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