Data-Driven Business Model Innovation

Published on Sep 1, 2017in Journal of Product Innovation Management6.987
· DOI :10.1111/JPIM.12398
Alina Sorescu15
Estimated H-index: 15
(A&M: Texas A&M University)
Sources
Abstract
In recent times, more successful startups, such as Airbnb or Uber, have been spurred by business model innovation than by product innovation. I tap into the growing stream of research on business models from the strategy literature to propose ways in which companies can leverage information networks and big data to innovate their current business models or to develop new ones. I provide examples on how companies can leverage internal and external data to generate new business models and I propose a few research questions that can help academics and practitioners understand the link between big data and business model innovation.
📖 Papers frequently viewed together
References17
Newest
#1Bernd W. WirtzH-Index: 22
#2Adriano PistoiaH-Index: 3
Last. Vincent GöttelH-Index: 9
view all 4 authors...
The concept of business models has reached global impact, both for company's competitive success and in management science. Its application by authors from diverse areas has led to a previously very heterogeneous comprehension of the concept. Yet, by means of investigating its origin and theoretical development, we state a recently converging business model view. Further, based on analyzing business model definitions, perspectives and components in the literature, we newly define the concept and...
Source
#1Anthony Marshall (IBM)H-Index: 6
#2Stefan Mueck (IBM)H-Index: 1
Last. Rebecca Shockley (IBM)H-Index: 1
view all 3 authors...
Purpose – To understand how the most successful organizations use big data and analytics innovate, researchers studied 341 respondents’ usage of big data and analytics tools for innovation. Design/methodology/approach – Researchers asked about innovation goals, barriers to innovation, metrics used to measure innovation outcomes, treatment and types of innovation projects and the role of big data and analytics in innovation processes. Findings – Three distinct groups emerged: Leaders, Strivers an...
Source
#1James C. AndersonH-Index: 43
#2James A. NarusH-Index: 21
Last. Marc WoutersH-Index: 23
view all 3 authors...
In B2B markets, suppliers of nonstrategic products and services tend to assume they have only two options for landing sales: stressing their offerings’ unique characteristics and competing on price. The problem is, the features touted often don’t matter to purchasing managers, and neither do price concessions. How, then, do you win their business? The authors’ research with 46 companies points to a solution: After meeting the customer’s basic specs within an acceptable price range, give the purc...
#1Alina Sorescu (A&M: Texas A&M University)H-Index: 15
#2Ruud T. Frambach (VU: VU University Amsterdam)H-Index: 24
Last. Cheryl Bridges (A&M: Texas A&M University)H-Index: 3
view all 5 authors...
A retail business model articulates how a retailer creates value for its customers and appropriates value from the markets. Innovations in business models are increasingly critical for building sustainable advantage in a marketplace defined by unrelenting change, escalating customer expectations, and intense competition. Drawing from extant strategy and retailing research, we propose that innovations in retail business models are best viewed as changes in three design components: (1) the way in ...
Source
#1Christoph Zott (University of Navarra)H-Index: 21
#2Raphael Amit (UPenn: University of Pennsylvania)H-Index: 48
Last. Lorenzo Massa (University of Navarra)H-Index: 9
view all 3 authors...
This article provides a broad and multifaceted review of the received literature on business models in which the authors examine the business model concept through multiple subject-matter lenses. The review reveals that scholars do not agree on what a business model is and that the literature is developing largely in silos, according to the phenomena of interest of the respective researchers. However, the authors also found emerging common themes among scholars of business models. Specifically, ...
Source
#1Ashish Sood (Emory University)H-Index: 10
#2Gerard J. Tellis (SC: University of Southern California)H-Index: 63
The failure of firms in the face of technological change has been a topic of intense research and debate, spawning the theory (among others) of disruptive technologies. However, the theory suffers from circular definitions, inadequate empirical evidence, and lack of a predictive model. We develop a new schema to address these limitations. The schema generates seven hypotheses and a testable model relating to platform technologies. We test this model and hypotheses with data on 36 technologies fr...
Source
#1BenoĂźt Demil (CNRS: Centre national de la recherche scientifique)H-Index: 11
#2Xavier Lecocq (CNRS: Centre national de la recherche scientifique)H-Index: 14
The business model concept generally refers to the articulation between different areas of a firm's activity designed to produce a proposition of value to customers. Two different uses of the term can be noted. The first is the static approach - as a blueprint for the coherence between core business model components. The second refers to a more transformational approach, using the concept as a tool to address change and innovation in the organization, or in the model itself. We build on the RCOV...
Source
The notion of business model has been used by strategy scholars to refer to “the logic of the firm, the way it operates and how it creates value for its stakeholders.” On the surface, this notion appears to be similar to that of strategy. We present a conceptual framework to separate and relate business model and strategy. Business model, we argue, is a reflection of the firm’s realized strategy. We find that in simple competitive situations there is a one-to-one mapping between strategy and bus...
Source
Building on existing literature, we conceptualize a firm's business model as a system of interdependent activities that transcends the focal firm and spans its boundaries. The activity system enables the firm, in concert with its partners, to create value and also to appropriate a share of that value. Anchored on theoretical and empirical research, we suggest two sets of parameters that activity systems designers need to consider: design elements - content, structure and governance - that descri...
Source
Whenever a business enterprise is established, it either explicitly or implicitly employs a particular business model that describes the design or architecture of the value creation, delivery, and capture mechanisms it employs. The essence of a business model is in defining the manner by which the enterprise delivers value to customers, entices customers to pay for value, and converts those payments to profit. It thus reflects management's hypothesis about what customers want, how they want it, ...
Source
Cited By70
Newest
#1Mintak Han (SNU: Seoul National University)H-Index: 2
#2Youngjung Geum (Seoul National University of Science and Technology)H-Index: 19
Source
Abstract null null Research shows that big data analytics capability (BDAC) is a major determinant of firm performance. However, scant research has theoretically articulated and empirically tested the mechanisms and conditions under which BDAC influences performance. This study advances existing knowledge on the BDAC–performance relationship by drawing on the knowledge-based view and contingency theory to argue that how and when BDAC influences market performance is dependent on the intervening ...
Source
#1Xingwu Luo (Zhejiang University of Finance and Economics)
#2Dongmei Cao (Coventry University)H-Index: 7
Last. Abiodun Adegbile (Coventry University)H-Index: 2
view all 4 authors...
Abstract null null Business model innovation (BMI) is an important carrier for the rapid growth of emerging market enterprises. Yet, the role of the institutional context in BMI themes has seemingly received little attention in the literature. This study aims to conceptualise the BMI themes by integrating the business model theory with institutional attributes of BMI. Drawing on the literature, we propose two BMI themes – pioneering and perfecting, where pioneering BMI creates new market rules a...
Source
#1Alistair Mokoena (Google)
#2Johannes Jurgens Prinsloo (NWU: North-West University)H-Index: 4
Last. Theuns Pelser (UKZN: University of KwaZulu-Natal)H-Index: 5
view all 4 authors...
Digital evolution has disrupted advertising globally, and the outdated business models used by South African advertising agencies are pushing their customers towards their competitors in the digita...
Source
Source
#1Cong Cheng (Zhejiang University of Technology)
#2Limin Wang (Zhejiang University of Technology)
Abstract null null Digital innovation (DI) has garnered considerable attention across a broad array of literatures. However, empirical evidence about the impact of DI on business model innovation (BMI) is sparse with frameworks probably not fully capturing the complexities of DI attributes. We use the fuzzy-set approach by conducting qualitative comparative analysis (fsQCA) to explore the configurations of DI attributes and IT infrastructure capability that exist among the 167 manufacturing and ...
Source
#5Kurt Matzler (University of Innsbruck)H-Index: 2
Abstract In this study, we advance two mechanisms that lead firms to engage in emerging digital technologies, namely, the dominant coalition's motivation and its ability to deploy the resources needed to pursue such motivation. Building on the performance and strategic development, and on board capital literature streams, we construe prior economic performance as a proxy of the firm's motivation, and human and social board capital as proxies of the firm's ability, analyzing their effect on addin...
Source
#1Harkaran Kava (Lboro: Loughborough University)
Last. Masoud Fakhimi (University of Surrey)H-Index: 8
view all 6 authors...
We introduce the BDA dynamics and explore the associated applications in renewable energy sector with a focus on data-driven innovation. Our study draws on the exponential growth of renewable energy initiatives over the last decades and on the paucity of literature to illustrate the use of BDA in the energy industry. We conduct a qualitative field study in the UK with stakeholder interviews and analyse our results using thematic analysis. Our findings indicate that no matter if the importance of...
Source
#1Valeria BelvedereH-Index: 11
Last. Annalisa TunisiniH-Index: 13
view all 3 authors...
Source
Abstract null null Entrepreneurship is often considered a key means to tackling the ongoing challenge of poverty among the rural populations in developing countries. We study how drawing on the support of various stakeholders—specifically family, community, and business partners—helps overcome institutional voids and foster entrepreneurship in Indian microenterprises. We also examine how the adoption of digital technologies—e.g., in the form of smartphone apps—can strengthen those relationships....
Source
This website uses cookies.
We use cookies to improve your online experience. By continuing to use our website we assume you agree to the placement of these cookies.
To learn more, you can find in our Privacy Policy.