The impact of customer knowledge and marketing dynamic capability on innovation performance: an empirical analysis
Volume: 32, Issue: 7, Pages: 901 - 912
Published: Aug 29, 2017
Abstract
Purpose
This paper aims to explore the intermediary role of marketing dynamic capability (MDC) in the relationship between customer knowledge management (CKM) and product innovation performance (PIP).
Design/methodology
A conceptual model is proposed and a survey instrument is developed. The model is tested empirically in an organizational buyer/seller setting using a survey among middle and top management of firms...
Paper Details
Title
The impact of customer knowledge and marketing dynamic capability on innovation performance: an empirical analysis
Published Date
Aug 29, 2017
Volume
32
Issue
7
Pages
901 - 912
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Notes
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