An exploration of the factors influencing social media continuance usage and information sharing intentions among Korean travellers
Abstract
The tourism and hospitality industry is largely influenced by the use of social media. However, there is still a need for more empirical research about the factors social media continuance usage and information sharing intentions among travel-related social media (TSM) users. With this realization, underpinned by elaboration likelihood model (ELM) and uses and gratifications theory (UGT), our study investigates the interrelationships of argument...
Paper Details
Title
An exploration of the factors influencing social media continuance usage and information sharing intentions among Korean travellers
Published Date
Dec 1, 2017
Journal
Volume
63
Pages
170 - 178
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