The role of relationship promoter in new product development collaboration
Abstract
Since new product development (NPD) collaborations with external partners have become the next generation in NPD practices, relationship promoters have become especially relevant as key contributors to the success of this type of inter-organisational collaboration. To realise successful outcomes in NPD collaborations, partners face the challenge of effectively integrating the role of relationship promoter into their existing and essential...
Paper Details
Title
The role of relationship promoter in new product development collaboration
Published Date
Jun 20, 2017
Journal
Volume
26
Issue
1
Pages
57 - 77
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