Internal market orientation determinants of employee brand enactment
Abstract
Purpose This study aims to explore how the adoption of internal market orientation (IMO) can enhance front-line employee brand enactment within an interpersonal service setting. Insights from equity theory and the person – environment paradigm are drawn upon to develop a theoretical model describing the impact of IMO on employee – organization fit, employee – supervisor fit and employee – job fit and the consequences of IMO on employee brand...
Paper Details
Title
Internal market orientation determinants of employee brand enactment
Published Date
Oct 12, 2017
Volume
31
Issue
7
Pages
690 - 703
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