Old Country Passions: An International Examination of Country Image, Animosity, and Affinity among Ethnic Consumers

Ethnic consumers are an important market segment in both traditionally multicultural countries and newer destinations of growing immigration waves. Such consumers may carry with them “old country passions” that may influence their attitudes toward the products of countries perceived as friendly or hostile in relation to the consumers’ original home countries. This study is the first to examine together four place-related constructs—namely,...