The Arizona Market
Abstract
Through this longitudinal study of a historically significant, complex, conflicted and evolving macromarketing space, Bosnia’s Arizona Market, the authors reveal that marketing systems are not merely random artifacts of human behavior; rather, they are adaptive, purposeful, can be pernicious and/or provisioning, and ultimately—if they are to reflect our humanity—must be well integrated into other prosocial systems to affect the best possible...
Paper Details
Title
The Arizona Market
Published Date
Jun 14, 2017
Journal
Volume
37
Issue
3
Pages
300 - 316
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Notes
History