Assessments of the quality of organic versus conventional products, by category and cognitive style
Abstract
Product quality is a key determinant of a firm’s competitiveness, though previous literature lacks a clear definition of product quality for organic markets. This study proposes a new model that highlights consumers’ perceptions of specific organic product attributes: environmental protection, health, and hedonic aspects. Quality assessments based on these three perceptions depend on other factors too, such as the product category and the...
Paper Details
Title
Assessments of the quality of organic versus conventional products, by category and cognitive style
Published Date
Dec 1, 2017
Journal
Volume
62
Pages
31 - 37
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Notes
History