Effect of Direct-to-Consumer Advertising on Statin Use in the United States
Abstract
The value of direct-to-consumer advertising (DTCA) of prescription drugs is widely debated, as is the effect of DTCA on prescription sales and health care utilization.We examined the association between DTCA intensity for statin medications and prescription sales and cholesterol-related health care utilization.We conducted an ecological study for 75 designated market areas from 2005 to 2009 in the United States using linked data regarding...
Paper Details
Title
Effect of Direct-to-Consumer Advertising on Statin Use in the United States
Published Date
Aug 1, 2017
Journal
Volume
55
Issue
8
Pages
759 - 764
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