Fill Up Your Senses: A Theory of Self-Worth Restoration through High-Intensity Sensory Consumption
Abstract
It is well known that individuals engage in reactive consumption to address self-discrepancy and self-threat and that this consumption may either be symbolically related to the nature of the threat or occur in an unrelated domain. This research proposes a theory for self-worth restoration through the consumption of high-intensity sensory stimuli. Four studies demonstrate that not only do individuals facing self-threat prefer high-intensity...
Paper Details
Title
Fill Up Your Senses: A Theory of Self-Worth Restoration through High-Intensity Sensory Consumption
Published Date
Jun 9, 2017
Journal
Volume
44
Issue
4
Pages
916 - 938
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Notes
History