Visual service scape aesthetics and consumer response: a holistic model
Abstract
Purpose This paper aims to introduce subjective dimensions of appraising visual servicescape aesthetics and to empirically test their influence on the consumer’s affective responses and preference, thus providing a holistic model to evaluate visual servicescape aesthetics from consumer’s viewpoint. It also tests the moderating role of service contexts in the modelled relationships. Design/methodology/approach Data was collected from 350...
Paper Details
Title
Visual service scape aesthetics and consumer response: a holistic model
Published Date
Oct 25, 2017
Volume
31
Issue
6
Pages
556 - 573
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