Perceptions of digital marketing tools in new micro-enterprises

Pages: 85 - 95
Published: Jan 1, 2017
Abstract
Digitalization is continuously forming our daily lives and routines. It offers us not only new and fascinating opportunities as consumers but also creates possibilities that were previously perceived as unavailable to companies. Digital marketing as a new medium in various business contexts has received much attention among researchers and practitioners. However, little research has been conducted on digital marketing in new micro-enterprises....
Paper Details
Title
Perceptions of digital marketing tools in new micro-enterprises
Published Date
Jan 1, 2017
Pages
85 - 95
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