When the burger becomes halal: a critical discourse analysis of privilege and marketplace inclusion
Abstract
Although a rich body of research provides insights to understanding stigma within the marketplace, much less is known regarding its direct corollary, privilege. We posit that this void is problematic as it may inadvertently support and legitimate existing socio-political arrangements which inhibit consumer wellbeing and marketplace equality. The present study addresses this gap by offering a theoretical understanding of privilege within the...
Paper Details
Title
When the burger becomes halal: a critical discourse analysis of privilege and marketplace inclusion
Published Date
May 29, 2017
Volume
20
Issue
6
Pages
497 - 522
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