The moderating role of shopping trip type in store satisfaction formation
Abstract
Consumers may weigh store attributes differently depending on the type of shopping trip. For example, fill-in shoppers likely value convenience, due to the ad-hoc nature and urgency of such trips. However, no study has yet explored the effects of shopping trip types on satisfaction formation. This study investigates how three types of shopping trips — major, regular fill-in, and special fill-in — affect satisfaction formation. Using data for all...
Paper Details
Title
The moderating role of shopping trip type in store satisfaction formation
Published Date
Sep 1, 2017
Journal
Volume
78
Pages
133 - 142
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