I’ll Be Watching You: Shoppers’ Reactions to Perceptions of Being Watched by Employees

Volume: 93, Issue: 3, Pages: 336 - 349
Published: Sep 1, 2017
Abstract
This research fills a gap in the retailing literature regarding the impact of shoppers’ perceptions of being watched while shopping for embarrassing products. Four studies consistently show that an employee watching a shopper can cause the shopper to either permanently or temporarily leave the shopping area as purchase intentions decrease. Reactance theory explains this relationship, which is mediated by consumers’ feelings of control over their...
Paper Details
Title
I’ll Be Watching You: Shoppers’ Reactions to Perceptions of Being Watched by Employees
Published Date
Sep 1, 2017
Volume
93
Issue
3
Pages
336 - 349
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