Influences on inter-format retail competition: Study of periodic markets and retail store in rural markets of India

Published: Jan 1, 2011
Abstract
Competition between retail formats is expected to be less compared to the intensity of competition within a retail format. This study examines the competition between the rural retail stores and periodic markets. Periodic markets are preferred as outshoppers expect variety, entertainment and reciprocity while the rural retail store provides convenience. Studies in urban areas indicate that consumers favor outshopping and this possibly suggests...
Paper Details
Title
Influences on inter-format retail competition: Study of periodic markets and retail store in rural markets of India
Published Date
Jan 1, 2011
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