Live, Eat, Love: life equilibrium as a driver of organic food purchase
Abstract
Purpose The purpose of this paper is to disentangle the effect of life equilibrium on organic food purchase intentions through a consideration of the evaluation of intrinsic and extrinsic food quality attributes. Furthermore, the study examines the role of health consciousness in achieving life equilibrium. Design/methodology/approach The conceptual framework was developed based on previous research and tested through a quantitative study with...
Paper Details
Title
Live, Eat, Love: life equilibrium as a driver of organic food purchase
Published Date
Jul 3, 2017
Journal
Volume
119
Issue
7
Pages
1410 - 1422
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Notes
History