Original paper

Pricing policies for complementary products in a dual-channel supply chain

Volume: 49, Pages: 437 - 451
Published: Sep 1, 2017
Abstract
This paper investigates the pricing problem of complementary products in a supply chain with two manufacturers and one retailer, one of the two manufacturers uses dual channels including an online channel and a traditional retail channel to sell its product. We formulate four pricing game models through considering different market power structures of channel members, and derive the corresponding optimal pricing strategies. Based on the...
Paper Details
Title
Pricing policies for complementary products in a dual-channel supply chain
Published Date
Sep 1, 2017
Volume
49
Pages
437 - 451
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