Effect of the stadium occupancy rate on perceived game quality and visit intention

Volume: 18, Issue: 2, Pages: 166 - 179
Published: Apr 27, 2017
Abstract
Purpose The purpose of this paper is to examine the impact of the stadium occupancy rate on television viewers’ game quality perception and stadium visit intention (VI). Design/methodology/approach An experiment was conducted in which two groups were asked to watch video clips of professional soccer games with low- and high-stadium occupancy rates. Findings The results indicate that the higher the...
Paper Details
Title
Effect of the stadium occupancy rate on perceived game quality and visit intention
Published Date
Apr 27, 2017
Volume
18
Issue
2
Pages
166 - 179
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