The use of odd-ending numbers in the pricing of five tourism services in three different cultures

Volume: 62, Pages: 135 - 146
Published: Oct 1, 2017
Abstract
null null The study measured the extent to which the 1 through 9 digits were used as price endings by suppliers of five tourism services in three different cultures represented by New York City, Seoul, and Shanghai. Four results emerged. The first confirmed the hypothesis, but the other three results were contrary to expectations. First, 9 and 8-ending prices were dominant in New York City and in Shanghai, respectively. Second, these culture...
Paper Details
Title
The use of odd-ending numbers in the pricing of five tourism services in three different cultures
Published Date
Oct 1, 2017
Volume
62
Pages
135 - 146
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