Online product review as an indicator of users’ degree of innovativeness and product adoption time: a longitudinal analysis of text reviews

Volume: 26, Issue: 4, Pages: 414 - 431
Published: Jul 1, 2017
Abstract
Online reviews have become extremely valuable sources of information about products and their customers as electronic commerce continues to proliferate rapidly. Previous research has shown that reviews of a product change and evolve over its life. Identifying and understanding patterns of change in reviews and the forces that shape them is an underexplored topic with substantial potential for predicting and improving the market performance of...
Paper Details
Title
Online product review as an indicator of users’ degree of innovativeness and product adoption time: a longitudinal analysis of text reviews
Published Date
Jul 1, 2017
Volume
26
Issue
4
Pages
414 - 431
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