Factors Contributing to Cognitive Absorption and Grounded Learning Effectiveness in a Competitive Business Marketing Simulation

Volume: 27, Issue: 3, Pages: 127 - 140
Published: Apr 19, 2017
Abstract
This study aimed to establish a pedagogical positioning of a business marketing simulation as a grounded learning teaching tool and empirically assess the dimensions of cognitive absorption related to grounded learning effectiveness in an iterative business simulation environment. The method/design and sample consisted of a field study survey instrument following the completion of an iterative marketing simulation with six decision periods. The...
Paper Details
Title
Factors Contributing to Cognitive Absorption and Grounded Learning Effectiveness in a Competitive Business Marketing Simulation
Published Date
Apr 19, 2017
Volume
27
Issue
3
Pages
127 - 140
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