Toward a three-dimensional framework for omni-channel
Abstract
The omni-channel, as an emerging trend in retail, aims to coordinate processes and technologies across supply and sales channels. The evolution of this concept is still nascent. This paper develops a conceptual framework for omni-channel systems, configured by three dimensions of channel stage, channel type and channel agent. Integration and visibility are also explored and discussed as the main enablers, which support the implementation of...
Paper Details
Title
Toward a three-dimensional framework for omni-channel
Published Date
Aug 1, 2017
Journal
Volume
77
Pages
53 - 67
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