Differential Effects of Bilateral Norms on SMEs’ Export Relationships: A Dynamic Perspective

Volume: 25, Issue: 3, Pages: 21 - 41
Published: Sep 1, 2017
Abstract
Prior research has established the pivotal role of bilateral norms in relationship marketing, identifying them as effective relational governance mechanisms that firms can use to manage their international alliances with overseas intermediaries. Unfortunately, few studies have examined differential effects of specific norms on positive and negative behaviors, let alone norms’ effectiveness in the harsh export context of resource-constrained...
Paper Details
Title
Differential Effects of Bilateral Norms on SMEs’ Export Relationships: A Dynamic Perspective
Published Date
Sep 1, 2017
Volume
25
Issue
3
Pages
21 - 41
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