Effects of Collaborative Communication on NPD Collaboration Results: Two Routes of Influence

Volume: 35, Issue: 2, Pages: 184 - 208
Published: Apr 19, 2017
Abstract
Although NPD collaboration with external partners has become the next generation in NPD practice, the discussion concerning how to organize collaboration so as to obtain better results is far from over. Since communication is the most important element in successful interfirm exchange, this study focuses on the impact of collaborative communication and its facets—frequency, formality, reciprocal feedback, and rationality—on NPD collaboration...
Paper Details
Title
Effects of Collaborative Communication on NPD Collaboration Results: Two Routes of Influence
Published Date
Apr 19, 2017
Volume
35
Issue
2
Pages
184 - 208
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