A churn prediction model for prepaid customers in telecom using fuzzy classifiers
Abstract
The incredible growth of telecom data and fierce competition among telecommunication operators for customer retention demand continues improvements, both strategically and analytically, in the current customer relationship management (CRM) systems. One of the key objectives of a typical CRM system is to classify and predict a group of potential churners form a large set of customers to devise profitable and targeted retention campaigns for...
Paper Details
Title
A churn prediction model for prepaid customers in telecom using fuzzy classifiers
Published Date
Mar 29, 2017
Journal
Volume
66
Issue
4
Pages
603 - 614
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