Considering the role of agritourism co-creation from a service-dominant logic perspective
Abstract
In recent decades, providing production and service simultaneously has remained an unsolved problem in developing agritourism. This study adopted the concept of service-dominant logic, with a service blueprint to assist entrepreneurs in designing agritourism activities that will enhance the tourists' experience within four working farm field experiments. The results showed that agritourism activities with SDL design (experiment B) did not...
Paper Details
Title
Considering the role of agritourism co-creation from a service-dominant logic perspective
Published Date
Aug 1, 2017
Journal
Volume
61
Pages
354 - 367
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Notes
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