Promoting a strategic business focus to balance competitive advantage and corporate social responsibility – missing elements
Abstract
Purpose This paper aims to highlight dysfunctional multi-stakeholder relations and negative business outcomes, evidenced in lose/lose results, exacerbated by failure to acknowledge strategic business focus as a means to redress problematic business thinking and practice amongst key leadership teams associated with achieving balance between competitive advantage and corporate social responsibility. Design/methodology/approach The reframed...
Paper Details
Title
Promoting a strategic business focus to balance competitive advantage and corporate social responsibility – missing elements
Published Date
Mar 6, 2017
Volume
13
Issue
1
Pages
78 - 94
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