Value co-creation in emerging economies: planting and harvesting innovation perspectives

Volume: 5, Issue: 3/4, Pages: 171 - 171
Published: Jan 1, 2015
Abstract
This paper examines how firms in emerging economies implement value co-creation from the perspectives of harvesting innovation and planting innovation. Due to these firms' relative financial and managerial disadvantages, they must focus on the balance between innovation efforts and cash flows to ensure survival and growth. Employing the harvesting and planting categorisations enables examination of value co-creation practices for both the short...
Paper Details
Title
Value co-creation in emerging economies: planting and harvesting innovation perspectives
Published Date
Jan 1, 2015
Volume
5
Issue
3/4
Pages
171 - 171
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