The consumer of food products in organic markets of central Mexico
Abstract
Purpose The purpose of this paper is to identify the characteristics of consumers of organic food, based on their motivations. Design/methodology/approach A questionnaire based on the Food Choice Questionnaire was applied to a 656 consumers. A multivariate factor analysis and cluster analysis was performed to the data. Findings Seven factors were identified: ecological concern; nutritional content; availability of natural products; sensory...
Paper Details
Title
The consumer of food products in organic markets of central Mexico
Published Date
Mar 6, 2017
Journal
Volume
119
Issue
3
Pages
558 - 574
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