A Whole New Wurld? How Unusual Brand Name Spelling Negatively Affects Sensory Perceptions of New Products Through Cognitive and Affective Processing
Published: Jan 1, 2017
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Paper Details
Title
A Whole New Wurld? How Unusual Brand Name Spelling Negatively Affects Sensory Perceptions of New Products Through Cognitive and Affective Processing
Published Date
Jan 1, 2017
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