Understanding mobile hotel booking loyalty: an integration of privacy calculus theory and trust-risk framework

Volume: 19, Issue: 4, Pages: 753 - 767
Published: Feb 3, 2017
Abstract
With the increased popularity of mobile devices, hotels and online travel agencies have started focusing on mobile hotel booking (MHB) in recent years. However, there has been limited research on users loyalty intentions toward MHB technology. This research attempted to provide an integrated theoretical model that examines the determinants of MHB loyalty. The proposed model, which incorporates personalization, privacy concern, trust, perceived...
Paper Details
Title
Understanding mobile hotel booking loyalty: an integration of privacy calculus theory and trust-risk framework
Published Date
Feb 3, 2017
Volume
19
Issue
4
Pages
753 - 767
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