The influence of graphical versus numerical information representation modes on the compromise effect
Abstract
The current research examines how different types of information representation mode (graphical vs. numerical) influence the compromise effect. We posit that the compromise effect will be relatively stronger in the graphical versus numerical information presentation mode. Four empirical studies reported in this research provide the following: (1) support for these predictions, (2) the moderating role of time pressure, and (3) the moderating role...
Paper Details
Title
The influence of graphical versus numerical information representation modes on the compromise effect
Published Date
Feb 4, 2017
Journal
Volume
28
Issue
3
Pages
397 - 409
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