An integral model of e-loyalty from the consumer's perspective
Abstract
The purpose of this study is to develop a model which explains how the loyalty of individual users of online banking is formed. In order to do this, first, the variables that contribute to the e-loyalty have been identified and subsequently have been validated, considering their reflective or formative character. The literature review leads us to consider the customers’ e-satisfaction and e-trust, the switching barriers and the perceived quality...
Paper Details
Title
An integral model of e-loyalty from the consumer's perspective
Published Date
Jul 1, 2017
Journal
Volume
72
Pages
397 - 411
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