An Analysis of Data Quality: Professional Panels, Student Subject Pools, and Amazon's Mechanical Turk
Abstract
Data collection using Internet-based samples has become increasingly popular in many social science disciplines, including advertising. This research examines whether one popular Internet data...
Paper Details
Title
An Analysis of Data Quality: Professional Panels, Student Subject Pools, and Amazon's Mechanical Turk
Published Date
Jan 2, 2017
Journal
Volume
46
Issue
1
Pages
141 - 155
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