Review of Empirical Studies of Service Quality, Customer Satisfaction, and Loyalty
Volume: 1, Issue: 2
Published: Jun 1, 2016
Abstract
The purpose of this study is to appraise various concepts and relationship between service quality, customer satisfaction, and customer loyalty to identify issues for future research based on the analysis of literature. The research examines several papers in service quality, customer satisfaction, and loyalty reported in the literature applicable to the banking sector and related fields. The critical review of different literature in service...
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