Enhancing Customer Engagement Through Consciousness
Abstract
Firms and academics recognize the importance of creating an engaged customer base, though an in-depth understanding of how to achieve it is limited. This article proposes that firms that use consciousness as a foundational philosophy can create a more engaging and meaningful customer experience. A retailer or service provider with foundations in consciousness has a higher purpose and values that get espoused and fulfilled throughout the...
Paper Details
Title
Enhancing Customer Engagement Through Consciousness
Published Date
Mar 1, 2017
Journal
Volume
93
Issue
1
Pages
55 - 64
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Notes
History