How to sell refurbished smartphones? An investigation of different customer groups and appropriate incentives

Volume: 147, Pages: 284 - 296
Published: Mar 20, 2017
Abstract
As smartphones are being replaced at an increasing rate, it becomes more and more important to find ways to reuse (parts of) existing phones. This research investigates the potential of selling refurbished smartphones using a quantitative study. An online survey was conducted questioning 250 respondents, in which the perceived consumer risks and benefits associated with refurbished phones were investigated. Furthermore, we studied the impact of...
Paper Details
Title
How to sell refurbished smartphones? An investigation of different customer groups and appropriate incentives
Published Date
Mar 20, 2017
Volume
147
Pages
284 - 296
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