The compelling urge to misbehave: Do impulse purchases instigate unethical consumer behavior?
Abstract
The present research explores the relationship between impulse buying and unethical consumer behavior. This work is based on the surprising results of an unrelated study, during which we observed that participants shopping for impulse products were more likely to cheat to obtain a more expensive product than participants shopping for regular products. Based on these findings and building on previous research on the relationship between...
Paper Details
Title
The compelling urge to misbehave: Do impulse purchases instigate unethical consumer behavior?
Published Date
Feb 1, 2017
Volume
58
Pages
60 - 76
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