Sensory Aspects of Package Design
Abstract
Packaging is a critical aspect of the marketing offer, with many implications for the multi-sensory customer experience. It can affect attention, comprehension of value, perception of product functionality, and also consumption, with important consequences for consumer experience and response. Thus, while it was once viewed as being useful only for product preservation and logistics, package design has evolved into a key marketing tool. We...
Paper Details
Title
Sensory Aspects of Package Design
Published Date
Mar 1, 2017
Journal
Volume
93
Issue
1
Pages
43 - 54
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