Religious Cognition in Social Marketing Campaigns: Savior or Pariah?

Volume: 9, Issue: 1, Pages: 74 - 74
Published: Dec 26, 2016
Abstract
Religious cognition is regarded as a major influencing factor in popular culture, helping shape individual attitudes and decisions regarding food choice, personal associations and social interactions. Social marketing campaigns derive from marketing and social science and are used to influence positive behaviour change through different types of communication methods. A substantial body of literature exists on both religious cognition and social...
Paper Details
Title
Religious Cognition in Social Marketing Campaigns: Savior or Pariah?
Published Date
Dec 26, 2016
Volume
9
Issue
1
Pages
74 - 74
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